This morning, Adam DuVander at ProgrammableWeb announced our release of the first text mining service able to extract the author from an online document: “API Billionaire Adds Author Extraction Service.” Simply put, author extraction makes it possible to automatically find the author of a blog post or news article.

Author Extraction Benefits Social Media Monitoring Companies
Anyone using a top-tier social media engagement platform knows the power they provide, making it possible to analyze large amounts of data in a short amount of time. One drawback, however, is that influencer results are organized by media publication, not by writer (except for Twitter, which treats each user as an author).
For example, say you are in the field of Big Data and TechCrunch is a major influencer writing about that topic, wouldn’t you rather have a list of which TechCrunch writers are writing about Big Data? Most likely you would. If you add sentiment analysis to the mix, the possibilities open up even further, giving you the power to see which TechCrunch blogger writes the most positively about Big Data.
You might be wondering why companies can’t just identify an author manually. Well, they can and have been. Just like you and I can manually count all of the words in this blog post. For example, MediaConnect, creator of the media engagement platform Influencing, had been identifying authors by hand before using author extraction. But according to Moreover Technologies, an aggregator of social media, there over 2 million blog posts being published every day, or 20 blog posts per second. This makes it impossible for a company to manually sift through all of them. By contrast, AlchemyAPI processes over 80 million documents per day, or 1000 per second. Now that MediaConnect uses AlchemyAPI’s author extraction, they spend their extra time focusing on expansion.
Author Extraction Also Benefits PR Firms
During the Age of Big Data, PR firms that master data analysis stay competitive. One such company is Waggener Edstrom, one of the largest global independent communications firms in the world. They use AlchemyAPI’s author extraction in their own “intelligent applications,” helping their clients and staff better understand online influence. According to David Kohn, Vice President of Software Development, “The addition of author extraction improves our products and lowers the cost of manual data collection.”
Author extraction is now available to all AlchemyAPI users and customers. For more information, go to: www.alchemyapi.com/authorextraction